2 - GA4 Report Updates

Report Updates Needed for GA4

Once you have updated your Google Analytics to use the new GA4 API, in order to see the data correctly reflected in the standard Full Circle Digital Dashboards, you will need to a) Make sure you've been upgraded to version 1.45.5 for Response Management package. b) Make changes to the filter criteria in many of the reports as outlined below.

The following are the options for you to modify the filter criteria "Data Source = GA Segments" based on your preference or need:

1. Switch to retrieve data only for G4

Taking this approach will display only data from GA4 in your reports and dashboards. Any data prior to you enabling the GA4 datasource for your Google Analytics will not be shown. To do this you would modify the filter criteria to "Data Source = GA4 Segments"

2. **Retrieve data from both Universal Analytics and GA4

Taking this approach will display data from both GA4 and Universal Analytics. If you have GA4 running at the same time as the soon to be deprecated Universal Analytics, you will get duplicate data in your reports and dashboards from the time you started tracking data with GA4 datasource. To do this, you would modify the filter criteria to "Data Source = GA Segments, GA4 Segments".

** We recommend to use this approach initially for one or two reports so you can compare the data from GA Datasource with that of GA4 Datasource. GA4 has slightly different methods of collecting the data so there may be some discrepancies.

3. Retrieve older data from Universal Analytics and newer data from GA4

Taking this approach will ensure that you're getting all of your data, including historical before GA4, but not have duplicate data to overinflate your numbers/counts. It requires a slightly more complex filter change however.

You would need to add three filters, where GA4 Start date is the date you want to start reporting on data from GA4.

• Filter #4: Day Less than <GA4 Start date>
• Filter #5: Day Greater or Equal <GA4 Start date>
• Filter #6: Data Source = GA4 Segments

Then you would need to add filter logic to the criteria. If the report originally had three filters including original GA Segments filter (We'll use existing Data Source = GA Segements" as Filter #1), then the filter logic should look like this:

• ((1 AND 4) or (5 AND 6)) AND 2 AND 3

Below are the reports where you will need to make the criteria change (Grouped by Dashboard)

Full Circle Digital Cost

• Total Digital Advertising Spend
• Campaign Digital Advertising Spend

Full Circle Digital Engagement

• Advertising Campaigns by Pageview
• Paid Digital Click Rates
• Digital Ad Engagement Rate
• Advertising Pageviews by Source
• Paid vs. Organic Pageviews
• Pageviews Share by Channel
• Referral & Other Traffic
• Pageviews By Source
• Pageviews by Source by Quarter

Full Circle Digital Effectiveness

• Cost Per Lead
• Digital Traffic - Lead vs QL
• Pageview to QL Conversion
• Cost per QL
• Digital Traffic - Cost per New Name
• Digital Traffic - Cost Metrics

Full Circle Digital Revenue

• Cost per Won by Medium