Just How Interested Are They?
When someone from one of your target accounts enters the Detected stage, their online behavior suggests they're interested in what you're selling. Your intent provider (IP) has identified that they're researching terms associated with your products, your company, or your competitors, but they haven't yet made themselves known to you by filling out a form on your website.
Once the individual completes that form fill, they'll enter into the "Engaged" stage.
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