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Joel Mayer

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  • Influence Model

    1. Full Circle Resources & Training
    2. Glossary

    A method of manually identifying the extent to which a certain campaign influenced an opportunity. More information on influence models can be found in the Campaign Attribution User Guide.

    • Joel Mayer
    • Updated
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  • Influence

    1. Full Circle Resources & Training
    2. Glossary

    The measurable effect of a marketing effort on lead/customer behavior and company revenue.

    • Joel Mayer
    • Updated
    • 1 follower
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  • Hybrid Mode

    1. Full Circle Resources & Training
    2. Glossary

    When Response Management is running in Hybrid Mode, certain users or profiles are enforced as active, while all others remain in Passive Mode.

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  • Handoff

    1. Full Circle Resources & Training
    2. Glossary

    The handoff is the process by which Marketing passes an MQL along to Sales. It marks a critical point in the funnel; when handled smoothly and efficiently, it can propel a lead forward in their buy...

    • Joel Mayer
    • Updated
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  • Fuzzy Matching

    1. Full Circle Resources & Training
    2. Glossary

    Fuzzy matching is a technique that's used to find matches between leads and accounts, even if they don't correspond perfectly with one another. For example, without fuzzy matching, "K & M Electrics...

    • Joel Mayer
    • Updated
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  • Funnel Metrics

    1. Full Circle Resources & Training
    2. Glossary

    Three metrics that Full Circle uses to quantify the health of a sales funnel: Volume: How many leads are moving through the funnel Velocity: How quickly deals are closing as leads move through ...

    • Joel Mayer
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  • Funnel

    1. Full Circle Resources & Training
    2. Glossary

    The funnel is a term for a visual representation of a company's sales prospects and opportunities, named for its shape. Many companies use the Lead, Contact and Opportunity objects to try to track...

    • Joel Mayer
    • Updated
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  • Full Circle Method for Digital Marketing

    1. Full Circle Resources & Training
    2. Glossary

    The Full Circle Method for Digital Marketing analyzes four different areas of businesses' digital marketing strategy: Engagement: How digital marketing influences prospects’ interactions with com...

    • Joel Mayer
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  • Full Circle Method

    1. Full Circle Resources & Training
    2. Glossary

    The Full Circle Method encompasses four main categories that FCI uses to measure the impact of marketing and sales efforts: Planning: Reviewing what's happened in the past to create a projection...

    • Joel Mayer
    • Updated
    • 1 follower
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  • FLS

    1. Full Circle Resources & Training
    2. Glossary

    Field-Level Security. These settings restrict certain users' access to specific fields.

    • Joel Mayer
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