The handoff is the process by which Marketing passes an MQL along to Sales. It marks a critical point in the funnel; when handled smoothly and efficiently, it can propel a lead forward in their buyer's journey with greater confidence.
Handoff
The handoff is the process by which Marketing passes an MQL along to Sales. It marks a critical point in the funnel; when handled smoothly and efficiently, it can propel a lead forward in their buyer's journey with greater confidence.
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