Full Circle Method for Digital Marketing

The Full Circle Method for Digital Marketing analyzes four different areas of businesses' digital marketing strategy:

• Engagement: How digital marketing influences prospects’ interactions with companies online
• Cost: How much digital marketing costs the company
• Effectiveness: How well digital marketing is doing its job, from the campaign level up
• Revenue: How much of the company's revenue is attributable to digital marketing efforts

The Digital Source Tracker contains a reporting dashboard for each of these areas. In addition to contributing to better digital marketing, the data in these dashboards can also be used to inform decisions about each step of the Full Circle Method.