Release Schedule
| Name | Description | Date |
|---|---|---|
| Sandbox Update | All Digital Source Tracker installs in Sandboxes will receive the 1.13 update automatically | 02/16/2023 |
| Production Update | All Digital Source Tracker installs in production orgs will receive the 1.13 update automatically | 02/23/2023 |
Release At-a-Glance
|
Item |
Type |
Summary |
Automatically visible to all users |
Not automatically visible, requires some setup |
Contact Support to enable |
|---|---|---|---|---|---|
| LinkedIn Ad Network Integration | New Feature | Ability to track and report on Cost Data for LinkedIn Ads, along with Google Adwords, and Bing | X |
New Features
LinkedIn Ad Integration
What:
With Integration to LinkedIn Ad Networks, digital marketers can now report on their Digital Ad Costs for LinkedIn Ads alongside those of Google and Bing Ads in order to get a richer perspective and view of their Digital Ad spending across the Ad Platforms, and how those ads and costs contribute to digital responses and revenue.
Where:
The following fields have been added to the Aggregate Database Entry object to account for LinkedIn Ad Data. (All metrics are totaled by day)
| Field | Description |
|---|---|
| LinkedIn Action Clicks | The count of clicks on the action button of the Sponsored LinkedIn Messaging ad. |
| LinkedIn Clicks | The count of chargeable clicks for LinkedIn Ads. |
| LinkedIn Comment Likes | The count of comments on an ad (Sponsored Content). |
| LinkedIn Company Page Clicks | The count of clicks to view the company page from an ad. |
| LinkedIn Spend | Cost (USD) for an ad campaign for that day. |
| LinkedIn Follows | The count of follows (Sponsored Content and Follower ads). |
| LinkedIn Impressions | This is the count of "impressions" for Sponsored Content and "sends" for Sponsored Messaging. |
| LinkedIn Landing Page Clicks | The count of clicks on an ad which take the user to the creative landing page. |
| LinkedIn Likes | The count of likes (Sponsored Content). |
| LinkedIn Shares | The count of shares (Sponsored Content). |
Who:
Digital Marketers that are reporting and doing analysis on costs associated to digital ad campaigns that include LinkedIn ads, and how that correlates to digital responses and Revenue.
Why:
Previously, the only cost data available in Digital Source Tracker was for Google Ads and Bing. Customers with LinkedIn Ads weren't able to include the cost analysis for those ads in their reporting and dashboard components that tracked items like Cost Per Lead, Cost Per MQL, etc.
When:
Once your LinkedIn Integration is setup, the LinkedIn data will flow into the new fields and will be available for reporting. See below for how to setup the integration so the data is properly reflected in existing components in Digital Source Tracker Dashboards.
How:
In order to fully take advantage of the LinkedIn Ad Network Integration feature you need to:
- Set up the LinkedIn Integration.
- Update Reports and Dashboards (for existing Digital Source Tracker Customers that launched before Feb 2022)
Key considerations
- LinkedIn data will only populate if you have successfully completed the LinkedIn Integration. (see above)
- For customers that deployed prior to Feb 2022, any existing Dashboards and Reports will not automatically reflect LinkedIn Spend data. See above for instructions on how to incorporate.
- To isolate LinkedIn Spend data or to see other LinkedIn Data, the reports can be customized to include the desired data on the Aggregate Database Entry object.
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