Campaign Attribution FAQs

Q: Should I use an Opportunity-Based model type, or an Account-Based one?

A: It depends! The Opportunity-Based model type looks exclusively at the contact roles assigned to the opportunity, whereas the Account-Based model, looks at contacts on the account associated with the opportunity. We recommend that you read this article to help you decide which model is right for your company.

Q: How does point weighting work?

A: Campaign Attribution is a very flexible tool for attributing opportunity value (represented by a currency field on the Opportunity object) to campaigns based on mathematical attribution models that you configure to fit your company’s needs. The system uses a simple and effective point-based weighting system explained here.

Q: My company needs to optimize our marketing spend. Can Campaign Attribution help?

A: Absolutely! Here’s a video that shows you how.

Q: How does Campaign Attribution weight opportunities? Are some models better than others?

A: No model is objectively better than any other model, but certain models will be much better than others for you. Campaign Attribution is extremely flexible, so refer to this article when you’re deciding how to allocate opportunity value in a way that makes sense for your specific business goals.

Q: What’s the Deal Explorer, and why should I use it?

A: With the Deal Explorer, you can review campaign touches, activity, and attribution to get a holistic view of an individual opportunity. You can also use it to help fine-tune your attribution models. Here’s how!

Q: How do I go about implementing and/or configuring Campaign Attribution features?

A: You’re in luck — our helpful documentation gnomes have put together a whole guide on this very subject!

Q: How does the Campaign Influence Database rebuild?

A: The Campaign Influence Database rebuild runs on the schedule that’s defined in the Update Frequency section of your Full Circle Campaign Influence configuration page. To dig into the details, click here.