Digital Source Tracker FAQs

Q: I have questions about the Touchpoint Capture technology behind Digital Source Tracker. Where can I find answers?

A: The articles in our Getting Started with Touchpoint Capture documentation section are a great place to start!

Q: What exactly is the Daily Aggregate Database?

A: Think of the Daily Aggregate Database as a digital member of your marketing team that monitors, gathers, consolidates, and stores all your marketing data so your human team members can put it to good use. It parses and stores data from three sources — Google Analytics for website traffic and cost, Touchpoint Capture for information on previously-anonymous visitors who convert to viable prospects, and Funnel Metrics for insights into those prospects’ progress through your marketing funnel — in a custom Salesforce object called the Aggregate Database Entry. Want to know more? We’ve got a guide for that!

Q: Can I customize my Campaign Attribution models to include Digital Touch Weight?

A: You can! Here’s how.

Q: What’s Journey Explorer, and how do I use it?

A: Journey Explorer lets you see the complete user journey for one specific user, from first digital touch to Opportunity Won, with every step along the way — digital and non-digital. Get all the details and learn to use it here.

Q: My boss thinks digital marketing is a waste of money. Can I prove otherwise?

A: You bet you can! We developed the Full Circle Method for Digital Marketing to help marketers fully understand their Digital Source Tracker data, and use it to make smart, supportable business decisions. It also happens to be a great way to prove the value of digital marketing in cold, hard dollars and cents.