Release Schedule
| Name | Description | Date |
|---|---|---|
| Sandbox Update | All installs in Sandboxes will receive the update automatically | 04/13/2022 |
| Production Update | All installs in production orgs will receive the update automatically | 04/20/2022 |
Release At-a-Glance
|
Item |
Type |
Summary |
Automatically visible to all users |
Not automatically visible, requires some setup |
Contact Support to enable |
|---|---|---|---|---|---|
| Last Touch Model Configuration Option | New Feature | The ability to Define Last Touch as the Last Touch before Opp Closure | X | ||
| Prevent Erroneous Campaign Exclusion | Bug Fix | Fixed a bug that was causing erroneous campaign exclusion under certain conditions | X |
New Features
Last Touch Model Configuration Option
What:
There is now the capability in Attribution Models to define Last Touch to be before Opportunity Close Date. Before, Last Touch was only defined as responses before Opportunity Create Date.
Where and How:
In the Advanced Configuration section of each model, there is a new configuration option Restrict Account Based Last Touch Prior to Opportunity Create Date.
By default, the new config option is checked, meaning that Last Touch is restricted to be before Opportunity Create Date. Uncheck the box to open the restriction to be before Opportunity Close Date.
Who:
Customers who want to be able to dynamically define Last Touch as the campaign that led to the close of a deal would be interested in this new configuration option. Also, former LeanData customers who have used the "Last Touch (LT)" model would be interested in this model configuration option.
Why:
The ability to attribute more revenue to the campaign that led to the close of a deal can lead Marketing and Sales to invest more in these tactics that are directly driving revenue.
When:
This configuration option is available upon upgrade to version 2.6 release in all new and existing models.
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