Campaign Member Not Active When Added to Lead Contact

Issue

A campaign member was added to a Lead/Contact and it did not MQL.

Cause

There are a couple of things that could have influenced this outcome. When you add a campaign to a lead or contact to create a campaign member, the following flow is applied:

Solutions

Solution 1

Check to make sure the campaign member is in a responded status. If the campaign member is not in a responded status, it will not be able to become active or be included for campaign attribution.

Solution 2

Check to make sure the status of the Lead/Contact is not currently active. If the lead/contact status is active when a new response is added to it, the new response will not be able to become active unless there is an open opportunity associated with the contact. If you need to change which campaign member is associated to the opportunity as the primary campaign source, please refer to this documentation on the Admin Response Control Codes.

Solution 3

Check the FCCRM Threshold field on the Lead/Contact. If the Lead/Contact was not at threshold at the time when the response was added to the lead/contact, it will not be able to become active.

Solution 4

If you are using the Nurture Timeout scenario, check the field “Nurture Timeout” on the Lead/Contact. If the Nurture Timeout field has a date value, it will not be able to become active until the date on the field has been reached. There are 2 solutions to bypass this:

• Clear the date on the Nurture Timeout field and manually update the campaign member.
• On the campaign object, there is an override field labeled “Bypass Nurture Timeout.” If this field on the campaign is set to true and time this campaign is added to a lead/contact where Nurture Timeout is set, it will be bypassed and the lead/contact will be able to become active.