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Joel Mayer

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  • Response

    Overview With Campaign Attribution, there are two ways to define a Response. If you are configuring Salesforce, a Response is a campaign member value that you set up. If you are reviewing data, a R...

  • Repeat Response User

    To avoid accidental creation of repeat responses, we configure the application to allow the Marketing Automation application user with permission to create repeat responses. Only Repeat Response us...

  • Repeat Response Timeout

    An individual may participate in a campaign more than once. For example, she may download a white paper on Monday, forget she has downloaded and download the same asset on Wednesday. The white pa...

  • Recycled Status Type

    In Response Management, this status type refers to a cold lead that has been brought back into the pipeline for re-engagement by Sales.

  • Record Owner

    The user with full access to view, edit, transfer, share, and delete a specific record.

  • Record

    One specific instance of an object in Salesforce, e.g. the unique contact record associated with the name "Johann Schmidt."

  • PPC

    Pay-Per-Click. In a PPC digital advertising campaign, a company creates an advertisement and pays a fee each time someone clicks on it.

  • Pipeline

    A company's sales pipeline is made up of multiple opportunities, and it represents the sales process of moving a deal from start to finish.

  • Passive Mode

    Passive mode does not require the sales team to participate in using Response Management. In passive mode, the data results are not as complete or accurate as in active mode, so we always recommend...

  • Pageview

    A single, discrete impression of a page on your website. One of the most basic building blocks of marketing analytics.