Welcome to Full Circle Campaign Attribution
Whether you're a customer new hire, a partner, or an existing user just looking to brush up your knowledge, this crash course is designed to get you up to speed on Campaign Attribution as efficiently as possible. Move through the steps below in the order they're presented, and you'll be ready to use this powerful tool in no time.
1. What is Campaign Attribution?
Read Introducing Campaign Attribution and watch the Campaign Attribution Video Overview to learn the fundamentals of the product.
2. What does Campaign Attribution do?
This 15-minute demo will get you familiar with the functionality, scope, look, and feel of the product.
3. What can Funnel Metrics do for me?
Campaign Attribution data shows you, in granular detail, which of your marketing efforts are performing well and which are not. Read 10 Killer Salesforce Reports for Measuring Marketing Performance to see how customers put the product to use, then check out a case study to see it in action. Finally, spend a few minutes watching this video to see how to harness Campaign Attribution for testing and optimization:
4. Does Campaign Attribution work differently as a standalone product than it does with Funnel Metrics (a combination known as Response Management)?
The short answer: It does, slightly. This video explains standalone Campaign Attribution in more detail.
5. How does Campaign Attribution work?
You'll get a lot more out of Campaign Attribution if you understand a few key ideas first. Take some time to read through this Critical Concepts Guide before proceeding to the next step.
6. How should I use Campaign Attribution?
The Campaign Attribution User Guide will teach you how to put Campaign Attribution to use in your day-to-day operations.
7. Where do I go from here?
First, read through some Campaign Attribution FAQs to get answers to commonly-asked questions before they even arise. As you begin using the product, refer to the Campaign Attribution section of our documentation library for additional product information, troubleshooting tips, and more.
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