What happens to Touchpoint Capture if cookie technology becomes obsolete?

What happens to Touchpoint Capture if cookie technology becomes obsolete?

Short answer: Nothing scary!

When Touchpoint Capture is placed on to your web properties, it issues a first-party cookie. This means the cookie is associated with the domain of your site. First-party cookie technology isn't going anywhere, as it's a critical piece of web technology that allows a trusted source to store information in the user's browser.

Third-party cookies, on the other hand, are cookies issued on a site by another domain. These are the types of cookies that companies like Google are promising to not support soon. The Touchpoint Capture first-party cookies will continue to work as expected even when third-party cookies are blocked by Google.