1 - Welcome!

Bring Your Funnel Into Focus

Funnel Metrics with Response Management lets you move beyond messy spreadsheets and questionable reports. Instead, you'll get a closed-loop view of every outcome, unlocking comprehensive lead tracking and performance measurement from inside Salesforce itself. Crystal clear end-to-end visibility shows you every step of the buyer's journey, and customizable funnels mean you're tracking leads through your company's stages — not generic presets.

Dial In Your Best Marketing Yet

Detailed Funnel Metrics performance data shows you exactly where marketing is working...and where it needs to be optimized. Four user-friendly dashboards offer insights at a glance. If you're looking for a deep dive, jump into your Funnel Metrics reports. There, you'll find a robust collection of information you can examine in detail and sort in whatever way sheds the most light on the issue at hand.

Keep Sales and Marketing In Sync

Because Funnel Metrics is native to Salesforce, it's a single source of truth that's easy to use for both Marketing and Sales. Funnel Metrics data can also help you diagnose symptoms of poor alignment - like an increase in hand-off time - before they lead to a full-on breakdown. When both teams are working from the same information, opportunities stay in the funnel, rather than slipping through the cracks.