The November 2023 release of Funnel Metrics with Campaign Attribution contains a number of improvements and fixes.
Release Schedule
| Name | Description | Date |
|---|---|---|
| Sandbox Update | All Response Management (Funnel Metrics + Attribution) installs in Sandboxes will receive the update automatically | 11/08/2023 |
| Production Update | All Response Management (Funnel Metrics + Attribution) installs in production orgs will receive the update automatically | 11/15/2023 |
Release At-a-Glance
| Item | Type | Summary | Automatically visible to all users | Not automatically visible, requires some setup | Contact Support to enable |
|---|---|---|---|---|---|
| Account Based Marketing Intent Tracking | Improvement | Allows users of Account Based Marketing to track all intent activity after the initial detected signal. | X | ||
| Account Based Marketing Buying Groups and Roles | Improvement | Adding functionality to allow for a more complete Buying Group Configuration and usage within Account Funnels | X | ||
| Campaign Attribution Time Decay | New Feature | Campaign Attribution models now support a time decay to better understand campaign impact on long sales cycles by adding more weight to recent responses. | X | ||
| Funnel Metric code improvements | Improvement |
Updated code to allow more efficient sync. Check for an existing Contact Role before creating one, and if one exists to exit gracefully. |
X |
New Campaign Attribution Features
Campaign Attribution Time Decay
What:
Using the time decay option in Full Circle attribution models enables you to give more credit to the campaign responses that occur closer to opportunity creation, with less emphasis on those occurring further back in the customer journey.
Where:
You can configure Time Decay in each model. It is disabled by default.
For more information:
See https://support.fullcircleinsights.c...ibution_Models
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