Joel Mayer
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Native
When an app or product is native to Salesforce, this means it was built on Salesforce's platform. It is fully integrated and "lives" entirely within Salesforce.
Multi Touch Even Spread
This method of multi-touch campaign attribution assigns equal weight to each touchpoint along the buyer's journey.
Multi Touch Attribution
A method of campaign attribution that measures the effect of each interaction or touchpoint in driving a conversion. Multi-touch models can help optimize your campaign mix and your marketing spend.
MQL
Marketing-Qualified Lead. A lead whose engagement with marketing touchpoints indicates that they are likely to become a customer.
Medium
A medium is the broadest category describing campaign type. Media include Cost-Per-Click, email, referral, organic, and so on. Medium is sometimes confused with source. To understand the difference...
Lightning Experience (LEX)
An interface designed for Sales and Support teams in Salesforce.
Lightning
A Salesforce platform for secure app development and deployment. Offers asynchronous processing that is useful in Response Management configuration.
Lead Contact Scoring
Response Management evaluates whether a Lead/Contact has met the scoring threshold to be deemed an active response (i.e. is Marketing Qualified - MQL). Response Management can evaluate score criter...
Instance
An instance is one copy of a running program.
Inquiry
Inquiry is the first funnel stage in the Full Circle Response Management funnel. The Inquiry stage is attained when a lead or contact that has raised a hand in some way: filled out a web form, att...