Joel Mayer
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UI
User Interface. Refers to the means by which humans interact with software.
Touchpoint Capture
Touchpoint Capture tracks anonymous touches from paid ads, organic searches, social media, and referrals. By using a specialized piece of Javascript on form fills, it is able to retroactively conne...
Touchpoint
Also known simply as a touch, a touchpoint is a specific instance in which an individual interacts with a company. There are two basic types of touchpoints: Digital touchpoints, in which the int...
Tipping Point Touch
The interaction that triggers the handoff of a lead from Marketing to Sales.
Sync Fields
Full Circle supports reporting in Salesforce.com on fields that exist on the Lead, Contact, Account and Opportunity. These fields are built on the campaign member or campaign influence detail (FCI...
SQL
Sales-Qualified Lead. An SAL that has shown definite interest and is ready to move farther down the funnel to become a customer.
Source
Simply put, a source is where a visitor to your website comes from. Source is sometimes confused with medium. To understand the difference, consider a Google AdWords campaign and a Bing campaign: T...
SLA
Service Level Agreement. A contract that clarifies the shared goals of Sales and Marketing and specifies what each team will deliver to the other in pursuit of those goals (such as a smooth, effici...
Single Touch Attribution
This method of campaign attribution assigns 100% of the credit for a sale to the first, last, or tipping touchpoint.
SFDC
SalesForce Dot Com. A common way of referring to SalesForce.