Joel Mayer
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How to use Time Decay in Attribution Models
Time Decay in Attribution ModelsUsing the time decay option in Full Circle attribution models enables you to give more credit to the campaign responses that occur closer to opportunity creation, wi...
Running the Campaign Attribution System
Campaign Attribution processing happens by default about once a day. You can manually trigger processing on the Full Circle Campaign Attribution Settings page. Campaign Attribution processing actu...
Can I use lead responses to drive my Account Funnel?
Yes, but... Only if you have the right tool for the job. To drive the Account Funnel with lead responses, you'll need an Account Lookup field on each of the leads in question. Full Circle Matchma...
7 - Funnel Trends
This dashboard highlights trends in target account progress through the ABM funnel. Marketers can use this data to identify and address bottlenecks before they present a revenue challenge, and to i...
Active vs Passive Mode
Overview Mode is a configurable setting in the Funnel Metrics system. You have three modes to choose from: Active, Passive, and Hybrid. The mode you select will affect your user experience, as w...
Video: The Data Adjustment
FCI Release Notes for Funnel Metrics 1.36.3
Release Schedule Name Description Date Sandbox Update All {{rm_current_version}} installs in ...
Response prompt reactivation not reactivating as expected
Issue When selecting a response prompt campaign on an inactive Lead/Contact, the most recent responded Campaign Member doesn’t reactivate. Instead, FCI inserts a previously-selected response promp...
Migrating Data into a New or Existing Org Data Considerations
Type of Org New Org Migration: Sometimes customers migrate to a new org for a fresh start, or do to an acquisition. These are the data considerations that need to be considered. When migrating t...
Assignment and Notification
Assignment Funnel Metrics' Assignment Engine was developed before assignment was a standard function of marketing automation tools. Now that this technology has become commonplace, fewer businesse...