Joel Mayer
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Common Report Formulas: Cost per Funnel Stage)
Create a Custom Cost per Funnel Stage ReportIn this example, you'll learn how to create a custom Cost per MQL report formula. You can use this same procedure to create a report to find out the cost...
Common Report Formulas: ROI based on Influenced Revenue
Create a custom ROI reportHere's how you can create a custom ROI report formula to display the ROI for each of your Campaigns based on influenced revenue. If you're looking to create an ROI report ...
1 - Overview of The Full Circle Method
The Full Circle Method is a methodology designed to jumpstart actions for smarter marketing decisions. It's a continuous cycle of four steps - Planning, Achieving, Optimizing, and Evaluating - all ...
2 - Overview of Reports and Dashboards
Getting Your BearingsIn a way, the component charts on your Full Circle dashboards are a little like newspaper articles: They tell you the most important information, but you can learn even more by...
3 - Introduction to Dashboard Categories
Welcome to Your DashboardsAs you've seen, the Full Circle Method is a framework. Your Funnel Metrics dashboards are here to help you fill in that framework with your data, so you can use our standa...
Using the Planning Dashboard
You've Got a Plan for That!Please note: While this video refers to Response Management, its content applies specifically to Funnel Metrics.Your Planning dashboard contains key metrics to help you d...
Using the Achieving Dashboard
Your Road Map to a Crowning AchievementPlease note: While this video refers to Response Management, its content applies specifically to Funnel Metrics.As anyone who's ever made a New Year's resolut...
Using the Optimizing Dashboard
Keep Up with the Trends (in Your Data)Note: While this video refers to Response Management, its content applies specifically to Funnel Metrics.Some trends -like the fad for bell bottom jeans- don't...
Using the Evaluating Dashboard
Measure Your ImpactPlease note: While this video refers to Response Management, its content applies specifically to Funnel Metrics.Have you ever met a marketing skeptic? Marketing skeptics aren't c...
4 - Dash Package Dashboard Customization
Your Dashboards, Your WayOnce you've got a firm grasp on the customization process, it's time to put that knowledge into practice!Before you decide how to customize your dashboards, take the time t...