Joel Mayer
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ContactTypeAttribution
Provide a brief description about the API method. What does it do? When to use it, etc. Modifies cmpoints to add weight specified by originatingContactWeight to CampaignMembers contained in Crea...
ContactRoleAttribution
Provide a brief description about the API method. What does it do? When to use it, etc. Modifies cmpoints to add role specific weight (roleweight) to CampaignMembers in allresponses that are ass...
CalculateTotalPointsOnOpp
Provide a brief description about the API method. What does it do? When to use it, etc. Calculates the total attribution weighting points given to CampaignMembers and Campaigns for a given Oppor...
BuildLoggingTable
Provide a brief description about the API method. What does it do? When to use it, etc. Builds WeightingInfoTableData where the first row is the column names and each subsequent row is the weigh...
AccountResponseAttribution
Provide a brief description about the API method. What does it do? When to use it, etc. Modifies cmpoints to add weight specified by accountWeight to CampaignMembers in allresponses that are ass...
1 - Overview
Determining the attribution of a marketing campaign on sales is perhaps the "holy grail" of marketing. Determining the effectiveness of a marketing campaign is a necessary first step to deciding wh...
1 - Use Case Spiral Inc
Intro to Spiral, Inc.By the end of this lesson, you’ll be able to:Understand the key marketing challenges that Spiral, Inc. is facingUnderstand Spiral’s marketing reporting requirementsUnderstand t...
1 - Account Funnel Overview
Account Funnel vs. Person Funnel The Account Funnel in Full Circle ABM is separate from the traditional Person Funnel in Response Management/Funnel Metrics. At its most basic level, the Person Fun...
1 - Introducing Full Circle ABM
ABM Is The Future Account-based marketing (ABM) enables businesses to target and reach specific accounts that fit their ideal customer profiles. Increasingly, ABM is the standard for B2B markete...
ABM Funnel Objects
What's the FCI ABM funnel based on? Two custom objects form the basis for the ABM funnel: The Account Funnel Tracker (AFT) tracks the current active funnel stage and initial funnel stage att...