Joel Mayer
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Buyer's Journey
The buyer's journey is a framework that describes the steps that take a buyer from their introduction to a company all the way through their decision to purchase one of that company's products or s...
Branded Search
A search engine query that includes all or part of your company's name, or a misspelling of it. For instance, any of the following would be considered branded searches: Full Circle Insights Full ...
B2C
Business-to-Customer. Commerce in which a business sells its products or services directly to the consumer/end user.
B2B
Business-to-Business. Commerce in which one company sells their product or service to another company.
Audit Trail
The Response Management audit trail tracks administrator-made changes to your org.
Attribution
The analytical process of determining the effect of marketing efforts on sales results.
Asynchronous Profiles
Force.com asynchronous processing is a method for executing tasks “in the background” without the user having to wait for the task to finish. Response Management processes records/data in batches ...
API
Application Programming Interface. Essentially a set of tools and protocols for building an app.
Ad Hoc Reporting
The process of generating real-time data reports on an as-needed basis. This feature enables Marketing and Sales to deliver up-to-the-minute evidence of the success of their efforts.
Active Response
The campaign response that drove sales engagement and thus is being tracked in the funnel. Only one response associated to an opportunity is tracked in the funnel as the Active Response. The Activ...