Joel Mayer
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Flow
A flow is a Salesforce application that collects data and carries out operations to automate a business process.
End to End Visibility
The ability to see all steps of the buyer's journey, from their first introduction to the company all the way through to their conversion as a customer. This comprehensive visibility is a hallmark ...
DST
Digital Source Tracker. A Full Circle Insights product that adds onto Response Management to provide visibility into prospects' digital touch points.
Drip Marketing
A marketing strategy that involves a series of pre-written messages sent out over time. The order of the messages is usually determined by the status of the customer or lead receiving them, and man...
Digital Touchpoint
A specific instance in which an individual interacts with a company on a digital platform, e.g. by clicking on a PPC advertisement, responding to a social media campaign, downloading a white paper,...
Demand Waterfall
Pioneered by SiriusDecisions, the demand waterfall is the industry standard framework for measuring the key handoff points in the conversion process, tracking the journey of a lead through an organ...
Daily Aggregate Database
This database gathers digital marketing information from Touch Point Capture, Google Analytics, and Salesforce campaign member details and puts them through a MapReduce algorithm. It then stores th...
CRM
Customer Relationship Management. A CRM system like Salesforce stores and organizes information about customers, making that information easier to access and analyze.
CPC
Cost-Per-Click. Often used interchangeably with PPC. Strictly speaking, PPC refers to the type of advertising program, whereas CPC communicates what you actually pay per click within that program.
Conversion Rate
The percentage of leads that convert to the next successive stage of your funnel.