A specific instance in which an individual interacts with a company on a digital platform, e.g. by clicking on a PPC advertisement, responding to a social media campaign, downloading a white paper, or requesting a demo.
Digital Touchpoint
A specific instance in which an individual interacts with a company on a digital platform, e.g. by clicking on a PPC advertisement, responding to a social media campaign, downloading a white paper, or requesting a demo.
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