Funnel

The funnel is a term for a visual representation of a company's sales prospects and opportunities, named for its shape. Many companies use the Lead, Contact and Opportunity objects to try to track what happened to a person from initial engagement to Opportunity close. Response Management uses the campaign member object to track a measurable funnel. Use of the campaign member makes it possible to report on outcomes from the time an individual is introduced to your organization as a Lead, once they are converted to a Contact, Account and Opportunity.

Full Circle Response Management uses a standard funnel as a starting point: Inquiry, Marketing Qualified, Sales Accepted, Sales Qualifed, and Won. Our funnel is customizable to organizations that want to track sales, marketing, and partner funnels individually, additional funnel stages, or funnels that occur after an opportunity is created.