Campaign Member Scoring

Response Management evaluates whether a specific response (campaign member) has met the scoring threshold to be deemed an active response (i.e. is Marketing Qualified - MQL).

Response Management can evaluate score criteria from several different fields on a Campaign Member and apply a calculated score via a formula field.

For the majority of companies, this field references specific member status values or other campaign member specific fields that are not present on the Lead/Contact/Campaign level.

The Campaign Member formula field evaluates to threshold (Ex. 100) If the qualifying scoring criteria are met and 0 if they are not. This field can also evaluate to a negative value to make sure certain responses never qualify based on certain criteria.

The criteria for how the value in the Campaign Member field is set can vary based on your business process.