After reading this article you will be able to:
- Understand how the Active Status Reactivation works
- Understand the business value of reactivating campaigns via Active Status Reactivation in passive/hybrid mode
For customers operating in Passive or Hybrid mode, Active Status Reactivation can be configured to activate a previous campaign response or add a default campaign response when the Lead/Contact status is changed from an inactive status to an active status.
Active Status Reactivation allows users who are running in Passive or Hybrid Mode to capture engagements when sales reps manually move a lead or contact from inactive to active. This is important because passive users normally do not effectively track sales outbound activities in Passive Mode.
Example Use Case:
Sales reps are configured as passive, but use the Lead/Contact status to indicate funnel progression. The reactivation scenario in this case would reactivate a recent Campaign or insert a default Sales Campaign.
How it Works
Active Status Reactivation Flowchart
This reactivation scenario will work for organizations running in Passive Mode. This trigger detects when the lead or contact status is updated from an inactive value to active value, and there is no active response.
This reactivation scenario supports:
- Time delay for reactivation
- Reactivation of a recent response
- Insertion of a single default campaign response
- User role defined default campaign responses
Example: A customer's org is running in Passive Mode and a sales rep moves a lead from 'Nurture' status to 'Working' status. Active Status Reactivation will be triggered and will activate a recent response from the campaign history or insert a default campaign response. Customers operating in Passive Mode often do not have associated campaign responses in which a default campaign will be inserted based on the Running User's (Owner) role.
How to Implement
1. In the left-hand column search bar search for Installed Packages
2. Click Configure next to 'Full Circle Response Management' package
3. Click Reactivation.
4. Next to 'Active Status Reactivation' click Edit
5. Select Yes to enable response prompt reactivation.
Set the number of Days to indicate how far back to look for responses to consider for reactivation. Full Circle recommends looking back no more than 30 days but this number will depend on the business use case which varies from customer to customer.
6. Select the Response Status values that will be considered eligible for reactivation on the left and move them to the right. This should typically include:
- Resolved - Already Engaged
- Resolved - No Action Required
- Any response statuses that indicate a disposition
7. Configure the Default Campaign as shown below.
Copy and paste your Default Campaign's record ID and select Responded. *Note that you will need to create your Default Campaign prior to configuring this section.
8. Select the fields that should be set if blank. This should typically include all funnel stages and funnel stage dates up to and including your MQL funnel stage.
9. Click Save and Close to save your changes. Congratulations, Response Prompt Reactivation is now configured and enabled. Remember to always test in a sandbox!