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Full Circle Insights

Reactivation Scenarios

Overview

Reactivation scenarios generate active responses in order to track the funnel and ensure that the correct campaigns receive credit for engagements with individuals and the resulting opportunities. The scenarios consist of a set of rules based on a defined event that may do the following:

  • search back for a previous response to make the active response
  • search back and turn a non-response into an active response
  • insert a default campaign response
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