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Full Circle Insights

Default Attribution Model Types

Overview

After the free trial is installed for the first time, there are 3 pre-configured Opportunity models that are active, including: First Touch, Even Spread and Contact Role Weighted.  

Who does it Benefit?

Prospects and customers who install the free trial and want to use and see value of basic model types, without having to do any major configurations.  

What is the Business Value?

You can compare the results generated from the 3 default models in order to determine gaps in data and decide what other model types you may need (to configure) to support your business process. 

Key Considerations

Full Circle Campaign Attribution does not come with pre-configured Account models.  You will need to configure all Account models once you have purchased the product and unlocked the Trial Mode.

First Touch

This model is configured to only attribute revenue to a single first touch campaign. This is intended mostly as a tool to help socialize the difference between more typical single-touch attribution models that are commonly already being used in the org and the more accurate and powerful multi-touch attribution models.

Having this configured allows you to easily compare the results of using a single-touch model versus multi-touch models in the Deal Explorer and in reports.

Even Spread

This model is configured to give an equal share of revenue to all related touches. This is a good baseline to get an idea of what campaigns were influencing deals but does not make any distinction between the relative impact of individual touches.

Contact Role Weighted

This model is configured to give additional credit to touches that have more relative importance. It is intended to be a good starting place for organizations to explore relative attribution weighting.

Since each organization has adopted different process and the labels and meanings for data varies from company to company, it is up to you tweak model parameters so they best fit the organizations reporting requirements.

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