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Full Circle Insights

Optimize your marketing spend using Campaign Attribution

VIDEO: Four ways to optimize your marketing spend using Campaign Attribution

PRESENTER: Alison Rouse, Senior Business Analyst, Full Circle Insights

THINK ABOUT: While watching the video, think about how you can interpret the key findings, in order to optimize marketing spend utilizing your own data and business processes. 

PDF of Slides: For your reference.

Learn how a fictitious company, Spiral org, analyzed data from Full Circle Response Management w/Campaign Attribution, in order to optimize their marketing spend. 

In this video, actionable insights are leveraged and revealed to help Spiral org:

  • Accelerate velocity of stagnant Opportunities
  • Increase Target Account Acquisition
  • Identify key lead generation segments and increase lead generation 
  • Re-allocate spend in costly events channel




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